2025年1月7日至10日，國際消費類電子產(chǎn)品展覽會(CES 2025)將在美國拉斯維加斯拉開帷幕。作為全球規(guī)模最大、最具權(quán)威性及影響力的科技盛會，CES被譽為“科技春晚”，是全球科技創(chuàng)新和消費電子行業(yè)的風(fēng)向標(biāo)。屆時，來自世界各地的頭部科技玩家將展示最前沿的創(chuàng)新技術(shù)和卓越產(chǎn)品，生動詮釋科技賦能生活的無限可能。

    本屆CES，作為全球顯示產(chǎn)業(yè)中的領(lǐng)軍企業(yè)，TCL華星將攜多款重磅展品亮相，并將以“中國創(chuàng)新”力量刷新世界認(rèn)知。TCL華星將通過印刷OLED技術(shù)前沿成果、最新車載顯示、全新技術(shù)品牌APEX的充分應(yīng)用等精彩展示內(nèi)容，生動展現(xiàn)對顯示行業(yè)未來趨勢的深刻理解和前瞻布局。

    亮點聚焦1：

    印刷OLED技術(shù)及應(yīng)用突破

    印刷OLED作為TCL華星重點布局的下一代技術(shù)，也是目前顯示行業(yè)里第一個由中國企業(yè)引領(lǐng)全球進入到商用階段的技術(shù)，標(biāo)志著中國在全球顯示技術(shù)領(lǐng)域取得重大突破。本次展會，TCL華星將展示多款搭載印刷OLED技術(shù)的創(chuàng)新產(chǎn)品，充分展現(xiàn)在印刷OLED領(lǐng)域取得的創(chuàng)新成果及商業(yè)價值。

    亮點聚焦2：

    車載顯示新品高能集結(jié)

    車載顯示的創(chuàng)新與進步，正逐步成為提升駕駛安全與用戶體驗的關(guān)鍵因素。此次展會，TCL華星將展出多款能提供更舒適、智能的駕駛體驗的車載顯示產(chǎn)品，助力提升駕駛安全性、視覺舒適度、智能化等。這些展品不僅是TCL華星在車載顯示技術(shù)上的深厚積累的體現(xiàn)，也將為未來車輛顯示解決方案發(fā)展提供新思路。

    亮點聚焦3：

    APEX海外首次亮相

    2024年TCL華星全球顯示生態(tài)大會上，TCL華星發(fā)布了先進顯示技術(shù)品牌APEX。本次展會，TCL華星眾多展品將進一步貫徹APEX的品牌口號“PACE TO APEX”，通過HVA、HFS、IJP OLED、FMM OLED、MLCD及MLED等多元顯示技術(shù)，提供更宜人的顯示體驗、更信賴的視覺健康、更永續(xù)的綠色低碳以及更無限的想象未來，為全球消費者帶來高品質(zhì)視覺感官享受。

    除了上述值得重點關(guān)注的亮點，TCL華星本次展會還將展出涵蓋電視、顯示器、車載、筆電、平板、手機、VR等顯示領(lǐng)域的眾多重磅新品，并展示TCL華星在推動ESG建設(shè)上的努力。TCL華星將以“中國創(chuàng)新”重塑未來顯示邊界，夯實TCL華星全球領(lǐng)先的行業(yè)地位，并為全球消費者帶來更極致的視覺體驗。

    誠邀您蒞臨美國拉斯維加斯國際會議展覽中心(Central Hall#17704)，共同見證TCL華星的“中國創(chuàng)新”力量！

    TCL CSOT Showcases Innovative Display Technologies at CES 2025, Shaping the Future of Display Industry

    Preview of Exhibition Highlights

    From January 7-10, 2025, the Consumer Electronics Show (CES 2025) will take place in Las Vegas, USA. As the world's largest and most influential technology event, CES serves as a global compass for technological innovation and consumer electronics. Leading technology companies from around the world will showcase their cutting-edge innovations and exceptional products, demonstrating the endless possibilities of technology-enabled living.

    As a global leader in the display industry, TCL CSOT will present several groundbreaking products at CES 2025. Through showcasing its achievements in Inkjet Printing OLED technology, latest automotive display solutions, and comprehensive applications of the new APEX technology brand, TCL CSOT will demonstrate its deep understanding and forward-looking deployment of future display industry trends.

    Highlight 1: Breakthrough in IJP OLED Technology and Applications

    As TCL CSOT's strategically focused next-generation technology, Inkjet Printing OLED has successfully entered commercial mass production. At CES, TCL CSOT will showcase multiple innovative products featuring IJP OLED technology.

    Highlight 2: New Automotive Display Solutions

    Innovation in automotive displays is becoming increasingly crucial for enhancing driving safety and user experience. At CES, TCL CSOT will present multiple automotive display products designed to provide more comfortable and intelligent driving experiences, improving driving safety, visual comfort, and smart features.

    Highlight 3: International Debut of APEX Technology Brand

    Following its launch at TCL CSOT's Global Display Tech-ecosystem Conference in 2024, the APEX technology brand will make its international debut at CES 2025. Multiple exhibits will embody the APEX brand philosophy "PACE TO APEX" through diverse display technologies including HVA, HFS, IJP OLED, FMM OLED, MLCD, and MLED. It is set to deliver pleasant display experience, reliable vision health, sustainable green and low carbon, and unlimited future imagination for users worldwide.

    In addition to these highlights, TCL CSOT will showcase numerous breakthrough products across various display applications including television, monitors, automotive, laptops, tablets, mobile phones, and VR. The company will also demonstrate its commitment to ESG initiatives. Through these innovations, TCL CSOT continues to strengthen its leading position in the global display industry while bringing superior visual experiences to consumers worldwide.

    We cordially invite you to visit us at the Las Vegas Convention Center (Central Hall #17704) to witness TCL CSOT's innovative display solutions!